What CAN’T your cell phone do?  There are so many capabilities and/or apps for the phones nowadays, it’s a wonder they haven’t figured out how to make the phone hover, so you don’t have to hold it. (I shouldn’t speak too soon)

The Instagram app that uses 13 filters to change the look of pictures, hit the cell phone nation like hot fire through the exclusivity of the iPhone and androids.  But now the same service, which is owned by Facebook, is offering those same interesting and unique filters to video to compete with Vine, which is owned by Twitter, according to CNN.

The official free video upgrade to Instagram was launched on Thursday as a part of an exciting change to the service.  The video offers the filters, but also editing capability and 15 seconds of video which trumps Twitter’s Vine service that only offers six seconds of video.

“On Instagram, the videos can be between three and 15 seconds long and include any number of individual video clips. But the coolest feature may come after you shoot the video: 13 brand-new filters, created by an artist specifically for Instagram video. They do the usual tweaks to make video pop, like adding vignettes, upping the contrast and playing with color. There is also an image-stabilization feature to even out shaky videos shot on the go.”

Wow! They need to post a disclaimer or warning to use your Instagram responsibly.  It’s almost a certainty that there’s an irresponsible video being made and edited at this very moment.

Check it out.

-J.C. Brooks