*OK, wait a minute. Wasn’t it only a bit more than a nanosecond that Apple bought the Beats headphone company founded by Dr. Dreand Jimmy Iovine? Well get a load of this, Apple has now revealed plans to change things up a bit. The company plans to get rid of the headphones with the old headphone socket and use the “Lightning socket” that’s normally used for charging and adding accessories on your iPhone/iPad/iPod in its place.
What does all of this mean for you, Mr. and Ms. consumer?
It means dig into your pockets to purchase a new set of Beats headphones that now have the new connector.
Ain’t that a blip?
I pity the poor fool that just bought the Beats headphones brand.
The Beats brand will launch the first headphones that use the connector.
The bass-emphasized headphones was founded by Dr. Dre and veteran music industry exec Jimmy Iovine in 2008. Iovine is also the curren chairman of Universal Music Group’s Interscope Geffen A&M Records.
The two set up office in Culver City, California and created a brand that grew to dominate the headphones market and now commands 62 percent of the $1 billion U.S. market for headphones priced above $100, according to NPD Group.
‘I’ve always known in my heart that Beats belonged with Apple,’ said Jimmy Iovine.
As part of the acquisition, Beats co-founders Iovine and Dr. Dre will join Apple.
The new system, and the impact it will have on your device, was revealed earlier this week, according to 9to5mac.
‘We’ve learned Apple has quietly introduced a new specification for manufacturers in its Made-For-iPhone/iPad/iPod (MFi) program that allows them to create headphones that connect to iOS devices using a Lightning connector instead of the usual 3.5mm headphone jack,’ the site said.
The Lightning headphones will be capable of receiving lossless stereo 48 kHz digital audio output from Apple devices and sending mono 48 kHz digital audio input.
The input means that the headphones will also support a microphone for audio input following Apple’s upcoming update.
Manufacturers will be able to add buttons to launch apps.
Headphones will also be able to draw power from the phone – useful for noise cancelling features, for instance.
Read more about this at the Daily Mail.