Despite what we may think, none of us really have a unique style. The majority of people purchase their clothes from stores, where the inventory is mass-produced and influenced by factors out of our own control. While you may think that your new top is cute and unique, the reality is that there are probably thousands of people that have the exact same one.
But the rise of customization is, in fact, allowing buyers to express themselves by making alterations to the products they purchase.
Mon Purse, an Australian fashion startup, is spearheading the movement towards non-branded clothing and accessories. The retailer nixes luxury brand logos, and offers high-quality, affordable, European-made handbags and accessories that the buyer has nearly full control over.
The company uses a 3D “Bag Builder” application that was specifically engineered for Mon Purse. As the customers design their bags, they are able to see a 3D model of the product in real time.
There are over six billion customization options including color, interior lining, texture, and the ever-popular monogram, which dates back hundreds of years BC. Some styles are simply timeless.
With so many unique design options, no two bags will look exactly alike. Mon Purse hopes that the time and effort that goes into designing each bag will help create a deeper bond between the customer and their purse. The personal connection that comes along with designing these bags also leads to higher conversion rates and sales numbers.
The business model is undoubtedly working. Since its official launch in late 2014, Mon Purse has seen 8000% year-on-year growth and expects to meet $20 million in sales revenue this year. In part, founder and CEO Lana Hopkins attributes the company’s success to its social media presence.
“Mon Purse taps into that market [social media],” Hopkins said. “We are no longer guessing what customers want, instead, we allow them to tell us what it is they actually need.”
The company has a very sincere mission: to provide customers with fashionable pieces that they love 100%, because they designed them themselves.
“Authenticity starts at the core of our business values,” said Hopkins. “We want to provide people with a high-quality product.”
The design software has most recently launched in both Bloomingdales and Selfridges.