Over the last few years, many eager college graduates have relocated to tech hubs like Silicon Valley, where they hope to get a job at an up-and-coming startup, start their own startup, or simply land a job with a tech giant like Google.

This kind of post-college relocation is fairly standard among young people. Wholly 77% of college grads have changed communities at least once, compared to just 56% of those with only high school diplomas. Many of these graduates dream of living the high life in the tech capital of the world. Others just hope to land a job that will allow them to pay off crippling student debt.

Now, one of the most popular CEOs in the tech industry is telling these young adults to stop letting money dictate their decisions.

“My advice to all of you is, don’t work for money — it will wear out fast, or you’ll never make enough and you will never be happy, one or the other,” said Tim Cook, CEO of Apple. “There’s a big difference between loving to work and loving the work.”

According to Silicon Valley Business Journal, Cook’s message was directed to college students and graduates. Cook made those comments after being given an honorary degree from The University of Glasgow in Scotland, but his message was intended for college grads across the globe.

“You have to find the intersection of doing something you’re passionate about and at the same time something that is in the service of other people,” Cook added.

Cook’s message was met with scrutiny from some, as he currently has a net worth of $785 million. The majority of Americans do not necessarily have the privilege to ignore money and chase their passions and dreams; they’ll need a steady paycheck to survive. As of 2013, roughly 75% of Americans were living paycheck-to-paycheck and 27% had no money in their savings at all.

For Millennials deciding between paying their rent or their student loans in any given month, Cook’s well-intended words rang hollow.

“Don’t sell iPhones for money,” wrote one Twitter user in response to Cook’s comments, “sell it for the love.”

Cook did acknowledge that he has been fortunate enough to end up at a company where he’s both passionate about what he can do and financially stable (a bit of an understatement), adding that it “stands at the exact intersection of my values.”